Strategy Tag

  If it was up to us, both of these numbers would be 100% all the time, but that’s just not reality. There’s a little science, a little psychology, and some luck mixed into these two stats. There are also countless factors, some of which include: company size, frequency of campaign, and industry. Luckily, these numbers have already been analyzed to see what basic combination yields...

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Ray Massie is someone I’ve known…well, almost forever!   We were at Franklin College in Indiana together. And, when he was the top radio personality at WCSI in Columbus, Indiana, he was kind enough to recommend me for an on-air position with the station that helped me pay my way through college.   Ray has gone on to a highly successful career in broadcasting, leading several of the top...

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Last night, Tammy and I bought tickets to see a comedian who was headlining in Vegas. He was in a casino’s showroom for the weekend, and we figured his Sunday night performance would be the easiest of the weekend to obtain the best seats. He’s one of Tammy’s favorites from the “Blue Collar Comedy” channel on Sirius/XM, and we were ready for a great evening...

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