Every sales professional wants their business to stand out from the competition and grow, but few actually do. Every leader desires to become more distinctive, yet only a fraction really are. So, what’s the problem? Interestingly, there are some insights from a study of hip hop and rap artists. Scientific American’s website recently reposted an article from Nature on a study of brain scans of rappers that was revealing...
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If it was up to us, both of these numbers would be 100% all the time, but that’s just not reality. There’s a little science, a little psychology, and some luck mixed into these two stats. There are also countless factors, some of which include: company size, frequency of campaign, and industry. Luckily, these numbers have already been analyzed to see what basic combination yields...
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Ray Massie is someone I’ve known…well, almost forever! We were at Franklin College in Indiana together. And, when he was the top radio personality at WCSI in Columbus, Indiana, he was kind enough to recommend me for an on-air position with the station that helped me pay my way through college. Ray has gone on to a highly successful career in broadcasting, leading several of the top...
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Check your Inbox and Notifications Twice Daily Why should you care about checking your Inbox? As of November 16, 2014, LinkedIn reported that 332 million people worldwide (200 countries and territories) were using their service - 107 million of those users were located in the U.S. There are 2 new LinkedIn members per second. Forty percent of these users check LinkedIn daily and spend roughly 17 minutes...
Read MoreSo you’ve taken the plunge and decided to invest in a CRM and marketing automation system while investing in a Pay-Per-Click (PPC) campaign as well. Expanding your team selling business by launching an online marketing effort is one of the best ways to drive targeted traffic to your website; however, it does come with a certain amount of involvement on your part. Before you can enjoy...
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