marketing Tag

Every sales professional wants their business to stand out from the competition and grow, but few actually do. Every leader desires to become more distinctive, yet only a fraction really are.   So, what’s the problem? Interestingly, there are some insights from a study of hip hop and rap artists. Scientific American’s website recently reposted an article from Nature on a study of brain scans of rappers that was revealing...

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In an increasingly tech based society, inbound marketing is becoming more and more of a critical advertising technique. The reason why inbound marketing is so important is because it allows direct sellers to connect with prospective consumers in a more organic, sensible, and cost effective way.   As opposed to outbound marketing, which relies on direct sellers presenting ads in spaces where there are large, but uninterested...

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Although inbound marketing is increasing in popularity, it's outbound counterpart still has some important benefits.   For example, outbound marketing is the traditional way of marketing. Practically everyone is familiar with being exposed to advertisements on television, billboards, online, calls, etc. So, outbound marketing has the advantage of being the more established of the two methods.   Outbound marketing also has the advantage of being able to pursue leads,...

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