Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key. What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...
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What exactly is a landing page? A landing page, in the most basic sense, is any page that drives a visitor to your website. It is a warm, welcoming greeting that encourages visitors to “take off their jacket and stay awhile.” The primary goal of the landing page is to pique a user’s interest and encourage him or her to seek more information about the company....
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What exactly is a squeeze page? A squeeze page is a landing page— any page that drives a visitor to your website— designed to capture email addresses from potential subscribers. The goal of a squeeze page is to persuade, or ”squeeze,” a visitor into providing their email address. In marketing, obtaining a visitor’s email address is extremely valuable because it is a fairly direct way to...
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In the heat of the moment we may have assumed that everyone understands an “Opt-In Email List”. To make sure we all understand the concept of “opt-in” we have prepared the following article for your use and consideration. The majority of email marketing service providers require that your contact list be an opt-in list. This means that all of your contacts must have willingly given you...
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