What exactly is a landing page? A landing page, in the most basic sense, is any page that drives a visitor to your website. It is a warm, welcoming greeting that encourages visitors to “take off their jacket and stay awhile.” The primary goal of the landing page is to pique a user’s interest and encourage him or her to seek more information about the company....
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Although inbound marketing is increasing in popularity, it's outbound counterpart still has some important benefits. For example, outbound marketing is the traditional way of marketing. Practically everyone is familiar with being exposed to advertisements on television, billboards, online, calls, etc. So, outbound marketing has the advantage of being the more established of the two methods. Outbound marketing also has the advantage of being able to pursue leads,...
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Let’s face it – direct selling is not about location, location, location – that’s real estate. Direct selling is about duplication, duplication, duplication. If the majority of your IBOs can't duplicate their success, they will never grow their business. They can recruit to their hearts’ content, but if you can’t provide your Independent Business Owners (IBOs) with a digital marketing strategy, they will fail to succeed...
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