Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key. What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...
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In an increasingly tech based society, inbound marketing is becoming more and more of a critical advertising technique. The reason why inbound marketing is so important is because it allows direct sellers to connect with prospective consumers in a more organic, sensible, and cost effective way. As opposed to outbound marketing, which relies on direct sellers presenting ads in spaces where there are large, but uninterested...
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Now that you’ve mastered Search Engine Optimization in Part Two of our Internet Marketing Analytics blog it’s time to tackle Part Three – Pay Per Click (PPC) – Enjoy! Paid Search or Pay Per Click (PPC) Metric PPC stands for Pay-Per-Click and is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Think of it as a...
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Now that you’ve mastered Website Analytics in Part One of our Internet Marketing Analytics blog, it’s time to tackle Part Two – Search Engine Optimization – Enjoy! Search Engine Optimization (SEO) Metrics The objective of search engine optimization (SEO) is to drive visitors to your website. The ultimate goal is to create conversions by getting higher search engine placement for keywords in your search query. Search engine optimization...
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ARE ANALYTICS IMPORTANT? First, you should know that there is a bit of a learning curve involved to properly understanding internet marketing analytics. Getting internet marketing right is tricky, and it’s nearly impossible (even for the brightest of internet marketers) to get it all right the first time. Additionally, search engines like Google and Bing are constantly changing their algorithms in order to produce more relevant results....
Read MoreSo you’ve taken the plunge and decided to invest in a CRM and marketing automation system while investing in a Pay-Per-Click (PPC) campaign as well. Expanding your team selling business by launching an online marketing effort is one of the best ways to drive targeted traffic to your website; however, it does come with a certain amount of involvement on your part. Before you can enjoy...
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