Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key. What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...
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Intro to Pay-Per-Click Marketing Whether you’re a seasoned digital marketer or a complete novice, all of us have seen a PPC ad. If you’ve ever searched Google/Bing/Yahoo for anything at all, then you can rest assured you’ve seen a PPC ad. But many don’t even know they exist, let alone how they work. Let’s start with the basics: what is PPC and how does PPC advertising...
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If it was up to us, both of these numbers would be 100% all the time, but that’s just not reality. There’s a little science, a little psychology, and some luck mixed into these two stats. There are also countless factors, some of which include: company size, frequency of campaign, and industry. Luckily, these numbers have already been analyzed to see what basic combination yields...
Read MoreSo you’ve taken the plunge and decided to invest in a CRM and marketing automation system while investing in a Pay-Per-Click (PPC) campaign as well. Expanding your team selling business by launching an online marketing effort is one of the best ways to drive targeted traffic to your website; however, it does come with a certain amount of involvement on your part. Before you can enjoy...
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