SEO, PPC & Analytics

  Intro to Pay-Per-Click Marketing   Whether you’re a seasoned digital marketer or a complete novice, all of us have seen a PPC ad. If you’ve ever searched Google/Bing/Yahoo for anything at all, then you can rest assured you’ve seen a PPC ad. But many don’t even know they exist, let alone how they work. Let’s start with the basics: what is PPC and how does PPC advertising...

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Google AdWords are the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.   AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and...

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Now that you’ve mastered Search Engine Optimization in Part Two of our Internet Marketing Analytics blog it’s time to tackle Part Three – Pay Per Click (PPC) – Enjoy!   Paid Search or Pay Per Click (PPC) Metric   PPC stands for Pay-Per-Click and is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Think of it as a...

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Now that you’ve mastered Website Analytics in Part One of our Internet Marketing Analytics blog, it’s time to tackle Part Two – Search Engine Optimization – Enjoy!   Search Engine Optimization (SEO) Metrics   The objective of search engine optimization (SEO) is to drive visitors to your website. The ultimate goal is to create conversions by getting higher search engine placement for keywords in your search query. Search engine optimization...

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ARE ANALYTICS IMPORTANT?   First, you should know that there is a bit of a learning curve involved to properly understanding internet marketing analytics. Getting internet marketing right is tricky, and it’s nearly impossible (even for the brightest of internet marketers) to get it all right the first time.   Additionally, search engines like Google and Bing are constantly changing their algorithms in order to produce more relevant results....

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So you’ve taken the plunge and decided to invest in a CRM and marketing automation system while investing in a Pay-Per-Click (PPC) campaign as well.   Expanding your team selling business by launching an online marketing effort is one of the best ways to drive targeted traffic to your website; however, it does come with a certain amount of involvement on your part. Before you can enjoy...

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