If it was up to us, both of these numbers would be 100% all the time, but that’s just not reality. There’s a little science, a little psychology, and some luck mixed into these two stats. There are also countless factors, some of which include: company size, frequency of campaign, and industry. Luckily, these numbers have already been analyzed to see what basic combination yields...
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Did Not Open? Send The Same Email Again With a Few Modifications Implement a DID or DID NOT Open strategy with every email you send in your campaigns email sequence. Create a 1A and 1B version, you can see anywhere from an extra 5% to 10% open rate on that same email content. A. Give the recipient 48hrs before you have your marketing automation tool send...
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In the heat of the moment we may have assumed that everyone understands an “Opt-In Email List”. To make sure we all understand the concept of “opt-in” we have prepared the following article for your use and consideration. The majority of email marketing service providers require that your contact list be an opt-in list. This means that all of your contacts must have willingly given you...
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