Lead Generation

Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key.   What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...

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What exactly is a squeeze page?   A squeeze page is a landing page— any page that drives a visitor to your website— designed to capture email addresses from potential subscribers. The goal of a squeeze page is to persuade, or ”squeeze,” a visitor into providing their email address. In marketing, obtaining a visitor’s email address is extremely valuable because it is a fairly direct way to...

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