Author: Ruth Hedges

In today’s virtual marketplace, you must implement new ways to stay competitive. Keep in mind you not only compete for product sales – you compete for your downline’s time, energy, focus and commitment.   Consider your Team. Are they as productive as they could be? Do they have the initiative or skills to produce spectacular sales? If not, then it's time for a team tune-up.   If you provide...

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  Social media in 2015 provides direct sellers the opportunity to build trust and maintain relationships with current and potential customers in a variety of ways. Quality engagement is what matters today, and two platforms that allow you to do just that are LinkedIn and Facebook. While both are designed to help you engage with your target audience, they represent different types of connections with various...

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As a business owner, you may be wondering if there are significant advantages to having a Twitter account. As a matter of fact, Twitter has much more to offer your business than you may realize. Here are some of the most significant benefits:   For beginners, Twitter is a free avenue for attracting new customers and retaining current customers, and another way for consumers to discover...

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Let’s face it – direct selling is not about location, location, location – that’s real estate.   Direct selling is about duplication, duplication, duplication. If the majority of your IBOs can't duplicate their success, they will never grow their business. They can recruit to their hearts’ content, but if you can’t provide your Independent Business Owners (IBOs) with a digital marketing strategy, they will fail to succeed...

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