Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key. What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...
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Intro to Pay-Per-Click Marketing Whether you’re a seasoned digital marketer or a complete novice, all of us have seen a PPC ad. If you’ve ever searched Google/Bing/Yahoo for anything at all, then you can rest assured you’ve seen a PPC ad. But many don’t even know they exist, let alone how they work. Let’s start with the basics: what is PPC and how does PPC advertising...
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The long highly anticipated official launch date of Title III of the JOBS Act is finally here. Yep, May 16th is when the new “Regulation Crowdfunding” takes effect. Basically what this means is the roughly 240 million non-accredited investors in the US can now make equity investments, subject to certain limitations based on income levels, in startups. Unlike the donation and reward based Crowdfunding opportunities now...
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If it was up to us, both of these numbers would be 100% all the time, but that’s just not reality. There’s a little science, a little psychology, and some luck mixed into these two stats. There are also countless factors, some of which include: company size, frequency of campaign, and industry. Luckily, these numbers have already been analyzed to see what basic combination yields...
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Google AdWords are the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of AdWords advertisers and...
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Did Not Open? Send The Same Email Again With a Few Modifications Implement a DID or DID NOT Open strategy with every email you send in your campaigns email sequence. Create a 1A and 1B version, you can see anywhere from an extra 5% to 10% open rate on that same email content. A. Give the recipient 48hrs before you have your marketing automation tool send...
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Check your Inbox and Notifications Twice Daily Why should you care about checking your Inbox? As of November 16, 2014, LinkedIn reported that 332 million people worldwide (200 countries and territories) were using their service - 107 million of those users were located in the U.S. There are 2 new LinkedIn members per second. Forty percent of these users check LinkedIn daily and spend roughly 17 minutes...
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What exactly is a landing page? A landing page, in the most basic sense, is any page that drives a visitor to your website. It is a warm, welcoming greeting that encourages visitors to “take off their jacket and stay awhile.” The primary goal of the landing page is to pique a user’s interest and encourage him or her to seek more information about the company....
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What exactly is a squeeze page? A squeeze page is a landing page— any page that drives a visitor to your website— designed to capture email addresses from potential subscribers. The goal of a squeeze page is to persuade, or ”squeeze,” a visitor into providing their email address. In marketing, obtaining a visitor’s email address is extremely valuable because it is a fairly direct way to...
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In an increasingly tech based society, inbound marketing is becoming more and more of a critical advertising technique. The reason why inbound marketing is so important is because it allows direct sellers to connect with prospective consumers in a more organic, sensible, and cost effective way. As opposed to outbound marketing, which relies on direct sellers presenting ads in spaces where there are large, but uninterested...
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