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June 2016

Whether you’re a seasoned individual marketer, sales representative within a large sales team or unseasoned sales professional one things for certain: measuring your expectations when it comes to growing your business is key.   What do I mean by that? Check out the following Lead Generation and Client Acquisition statistics and best practice advice, which should help you gain a better sense of how to develop metrics...

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  Intro to Pay-Per-Click Marketing   Whether you’re a seasoned digital marketer or a complete novice, all of us have seen a PPC ad. If you’ve ever searched Google/Bing/Yahoo for anything at all, then you can rest assured you’ve seen a PPC ad. But many don’t even know they exist, let alone how they work. Let’s start with the basics: what is PPC and how does PPC advertising...

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