So you’ve taken the plunge and decided to invest in a CRM and marketing automation system while investing in a Pay-Per-Click (PPC) campaign as well.
Expanding your team selling business by launching an online marketing effort is one of the best ways to drive targeted traffic to your website; however, it does come with a certain amount of involvement on your part. Before you can enjoy the benefits of an increased number of qualified sales leads and improved sales revenue, you need to understand the consequences of your decision.
You have taken on the burdens of writing the emails, launching the campaigns, selecting the right keywords, generating pertinent content, and tracking every digital step your prospect makes while nurturing them on a pathway to becoming your customer — versus remaining a prospect indefinitely. Quite a task to say the least!
And if you choose to accept these burdens, it’s essential that you have an understanding of the internet marketing analytics and metrics that will be used to quantify success for your website utilizing Search Engine Optimization (SEO) efforts and PPC campaigns.
To help you get up to speed, I’ve assembled this quick guide to the analytics and metrics that make for a successful internet marketing campaign. To make it easier to digest, I’ve broken it up into three parts: Website Analytics in Part One, Search Engine Optimization (SEO) in Part Two and Pay Per Click (PPC) in Part Three – Enjoy!