Did Not Open? Send The Same Email Again With a Few Modifications Implement a DID or DID NOT Open strategy with every email you send in your campaigns email sequence. Create a 1A and 1B version, you can see anywhere from an extra 5% to 10% open rate on that same email content. A. Give the recipient 48hrs before you have your marketing automation tool send...
Read More
Check your Inbox and Notifications Twice Daily Why should you care about checking your Inbox? As of November 16, 2014, LinkedIn reported that 332 million people worldwide (200 countries and territories) were using their service - 107 million of those users were located in the U.S. There are 2 new LinkedIn members per second. Forty percent of these users check LinkedIn daily and spend roughly 17 minutes...
Read More
Social media in 2015 provides direct sellers the opportunity to build trust and maintain relationships with current and potential customers in a variety of ways. Quality engagement is what matters today, and two platforms that allow you to do just that are LinkedIn and Facebook. While both are designed to help you engage with your target audience, they represent different types of connections with various...
Read More
What exactly is a landing page? A landing page, in the most basic sense, is any page that drives a visitor to your website. It is a warm, welcoming greeting that encourages visitors to “take off their jacket and stay awhile.” The primary goal of the landing page is to pique a user’s interest and encourage him or her to seek more information about the company....
Read More
What exactly is a squeeze page? A squeeze page is a landing page— any page that drives a visitor to your website— designed to capture email addresses from potential subscribers. The goal of a squeeze page is to persuade, or ”squeeze,” a visitor into providing their email address. In marketing, obtaining a visitor’s email address is extremely valuable because it is a fairly direct way to...
Read More
In an increasingly tech based society, inbound marketing is becoming more and more of a critical advertising technique. The reason why inbound marketing is so important is because it allows direct sellers to connect with prospective consumers in a more organic, sensible, and cost effective way. As opposed to outbound marketing, which relies on direct sellers presenting ads in spaces where there are large, but uninterested...
Read More
As a business owner, you may be wondering if there are significant advantages to having a Twitter account. As a matter of fact, Twitter has much more to offer your business than you may realize. Here are some of the most significant benefits: For beginners, Twitter is a free avenue for attracting new customers and retaining current customers, and another way for consumers to discover...
Read More
Although inbound marketing is increasing in popularity, it's outbound counterpart still has some important benefits. For example, outbound marketing is the traditional way of marketing. Practically everyone is familiar with being exposed to advertisements on television, billboards, online, calls, etc. So, outbound marketing has the advantage of being the more established of the two methods. Outbound marketing also has the advantage of being able to pursue leads,...
Read More
Let’s face it – direct selling is not about location, location, location – that’s real estate. Direct selling is about duplication, duplication, duplication. If the majority of your IBOs can't duplicate their success, they will never grow their business. They can recruit to their hearts’ content, but if you can’t provide your Independent Business Owners (IBOs) with a digital marketing strategy, they will fail to succeed...
Read More
In the heat of the moment we may have assumed that everyone understands an “Opt-In Email List”. To make sure we all understand the concept of “opt-in” we have prepared the following article for your use and consideration. The majority of email marketing service providers require that your contact list be an opt-in list. This means that all of your contacts must have willingly given you...
Read More
